Narcissism: http://en.wikipedia.org/wiki/Narcissism
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This article is about narcissism as a word in common use. For narcissism in psychology, see Narcissism (psychology).
Narcissism describes the trait of excessive self-love, based on self-image or ego.
The term is derived from the Greek myth of Narcissus. Narcissus was a handsome Greek youth who rejected the desperate advances of the nymph Echo. As punishment, he was doomed to fall in love with his own reflection in a pool of water. Unable to consummate his love, Narcissus pined away and changed into the flower that bears his name, the narcissus.